December 19, 2007
Bill and Hillary and Change
The front page of the New York Times yesterday morning trumpeted the news that master message maven Bill Clinton has ordered up some new “change” rhetoric in hopes of rekindling Hillary’s sputtering campaign. He’s decided to spread the word that Hillary has always been a “change agent,” that she is a “proven agent of positive change,” and a “lifetime advocate of a change agenda.” Staffers are calling the litany the “change, change, change” phrase. But the new words aren’t really new at all — they are as old as politics. We’ve heard them from Brother Bill before, with questionable results. And they may or may not resonate with voters, who may or may not want a whole lot of change in their lives. (More)
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